Strategic Evolution and Financial Sustainability: A Case Study of Beijing Yanwen Logistics

Meiling Peng ()
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Meiling Peng: University of Queensland, College of Commerce

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 801-808 from Springer

Abstract: Abstract This longitudinal study examines the strategic transformation and financial resilience of Beijing Yanwen Logistics (2018–2021), a key player in China's cross-border e-commerce logistics sector. Through financial ratio analysis and strategic positioning evaluation, we identify three critical success factors: (1) An asset-light operation model demonstrably maintaining robust liquidity, evidenced by cash reserves constituting 66.15% of current assets (H1 2021); (2) trategic pricing optimization within its service portfolio, a key driver behind the remarkable 121.63% surge in gross profit growth observed between 2019 and 2020; (3) A hybrid governance structure effectively balancing concentrated founder control (45.23% post-IPO) with the moderating influence of institutional oversight. Crucially, the study reveals a paradoxical coexistence: robust liquidity metrics (Current Ratio of 1.82 significantly outperforming the industry average of 1.5) occurred alongside declining operational efficiency indicators, notably a reduction in the Inventory Turnover rate to 16.92 in H1 2021.To address these dynamics and guide future navigation of the volatile post-pandemic global supply chain landscape, we propose a comprehensive four-dimensional strategic framework specifically tailored for logistics enterprises seeking sustainable growth.

Keywords: Cross-border logistics; Governance structure; Financial resilience; Strategic paradox (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-811-0_86

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