Do Technology-Driven Mergers and Acquisitions Enhance Firm Performance in the Digital Economy?

Bo Yi and Ziyuan Wang ()
Additional contact information
Bo Yi: Jilin University of Finance and Economics, School of Accounting
Ziyuan Wang: Jilin University of Finance and Economics, School of Accounting

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 863-869 from Springer

Abstract: Abstract Mergers and acquisitions(M&A) are a pivotal strategy for enterprises to realize internationalization and enhance core competitiveness in today's highly competitive environment. This paper takes the high-premium acquisition deal of Activision Blizzard by Microsoft Corporation as a case study, adopts the event study method to analyze the impact of Microsoft's acquisition behavior in the gaming industry on the company's short-term performance from the perspective of stock price changes. At the same time, it explores the motivation of Microsoft's huge acquisition of Activision Blizzard, with the intention of breaking through the limitations of M&A performance research and constructing a framework for analyzing technological mergers and acquisitions in the era of digital economy. By summarizing the experience from this large-scale acquisition case and proposing corresponding optimization suggestions, it helps other enterprises gain beneficial inspirations when conducting mergers and acquisitions in related fields.

Keywords: Technology-Driven Mergers and Acquisitions; Event Study Method; Short-term Performance Exploration (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-811-0_94

Ordering information: This item can be ordered from
http://www.springer.com/9789464638110

DOI: 10.2991/978-94-6463-811-0_94

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().