The Effectiveness of Market Day-Based Learning Projects in Improving Entrepreneurial Skills in The 21st Century in Social Studies Learning

Helsa Hanipah, Rina Septian, Eldi Mulyana (), Alni Dahlena, Lili Dianah and Yana Setiawan
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Helsa Hanipah: Institut Pendidikan Indonesia
Rina Septian: Institut Pendidikan Indonesia
Eldi Mulyana: Institut Pendidikan Indonesia
Alni Dahlena: Institut Pendidikan Indonesia
Lili Dianah: Institut Pendidikan Indonesia
Yana Setiawan: Institut Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 984-992 from Springer

Abstract: Abstract The problem of unemployment is a serious problem that is faced in the order of social life. So, educational institutions have an important role in encouraging creativity and providing adequate knowledge about entrepreneurship to increase the younger generation’s interest in choosing an entrepreneurial career. The implementation of the independent curriculum plays a role in increasing students’ entrepreneurial interest in developing businesses from an early age. This research method aims to identify the level of effectiveness in implementing the project-based learning model by implementing market days in schools for students. The research method used was quantitative, with a pre-experimental type and a one-shot case study type, and data collection techniques used questionnaires, interviews, and observations. The data analysis technique uses the Winistep Rasch model analysis. The results of this research identify that learning through the market day project can contribute to fostering students’ entrepreneurial spirit from an early age. Through implementing the market day project, students are given space to innovate and nurture an entrepreneurial spirit. This can be interpreted from the analysis, and it can be identified that the results of the item mean correlation are 1.00 with the percentage level of reliability being at 0.77 so that from the standard item, 50 items can be categorized as increasing by being at a separation level of 1.64–167. Therefore, market-day project-based learning can foster entrepreneurial skills in students.

Keywords: Learning Project; Market Day; Social Studies Learning (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-817-2_116

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