Analysis of Low-Cost Hotel Business Model in the Face of Global Expansion and Maintenance of Quality Standards

Asep Ridwan Lubis (), Hari Mulyadi, Masharyono Masharyono, Ridwan Purnama, Mufidah Zahroh and Nabil Fatya
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Asep Ridwan Lubis: Universitas Pendidikan Indonesia
Hari Mulyadi: Universitas Pendidikan Indonesia
Masharyono Masharyono: Universitas Pendidikan Indonesia
Ridwan Purnama: Universitas Pendidikan Indonesia
Mufidah Zahroh: Universitas Pendidikan Indonesia
Nabil Fatya: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 993-1001 from Springer

Abstract: Abstract This study analyzes OYO Rooms’ business model in facing global expansion challenges and maintaining quality standards. This research uses a qualitative approach with a constructivist paradigm and applies The Magic Triangle framework for analysis. The analysis includes the strengths and weaknesses of OYO Rooms and solutions to increase its competitive advantage. Improved integration of application systems, more attractive promotional strategies, development of cooperation with more hotel partners, standardization of non-branded hotels, and readiness to adjust business operations to regulations in various countries are needed in the face of global expansion. The results of this study are expected to help OYO Rooms overcome various challenges and increase its competitiveness in the global hospitality industry.

Keywords: Business Models; Franchising; Global Expansion; Quality Standards (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_117

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DOI: 10.2991/978-94-6463-817-2_117

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