Enhancing Fintech Lending Business Resilience through the Alignment of Generic Strategies and Entrepreneurial Orientation

Larisa Yohanna (), Suryana Suryana, Agus Rahayu, Lili Adi Wibowo and Chairul Furqon
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Larisa Yohanna: Universitas Pendidikan Indonesia
Suryana Suryana: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia
Chairul Furqon: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 1054-1062 from Springer

Abstract: Abstract The realm of Fintech lending has expanded swiftly, altering the landscape of financial services. Nevertheless, this expansion presents challenges and ambiguities. This paper aims to explore how harmonizing Porter’s Generic Strategy and Entrepreneurial Orientation can enhance the business resilience of Fintech lending firms. Findings from the thematic literature review indicate that aligning generic strategy with entrepreneurial characteristics can bolster the resilience of Fintech lending activities. However, the efficacy of alignment is impacted by other contextual elements, like market dynamics, regulatory frameworks, and technological infrastructure. Examining existing literature reveals gaps in current knowledge, particularly the limited research explicitly focusing on aligning these dimensions within Fintech lending. The proposed theoretical framework establishes the foundation for further exploration to promote comprehension of the resilience of the Fintech lending industry.

Keywords: Business Resilience; Generic Strategies; Entrepreneurial Orientation; Fintech Lending; Porter’s Generic Strategy (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_125

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DOI: 10.2991/978-94-6463-817-2_125

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