Tourism Development Strategy to Improve the Tourism of Karawang District, West Java, Indonesia

Anggi Pasca Arnu (), Syamsul Hadi Senen, Agus Rahayu, Lili Adi Wibowo and Ajat Sudrajat
Additional contact information
Anggi Pasca Arnu: Universitas Pendidikan Indonesia
Syamsul Hadi Senen: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia
Ajat Sudrajat: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 1089-1095 from Springer

Abstract: Abstract Tourism is a promising business opportunity that can benefit the creative economy in the region. Karawang City, the largest industrial city in Indonesia, offers a unique blend of natural beauty, agricultural heritage, and historical significance. Based on compiled data, 1,762 factories were operating in this district. This, coupled with a population of 2,370,488, including migrants, expatriates, and local residents, indicates significant tourism potential. However, this potential has yet to be fully realized. Tourist visits have not increased, nor has the welfare of local communities, particularly in tourist areas, improved. This research aims to devise an optimal strategy for harnessing tourism potential. Employing a qualitative descriptive approach, it utilizes the TOWS matrix, along with established tourism development indicators and the AHP (Analytical Hierarchy Process) tool, to select and prioritize these indicators. Data collection techniques were conducted through interviews with officials from the tourism and culture office, observation, and questionnaires. The results of the TOWS analysis of development strategies that must be carried out show a position in Quadrant I, namely an aggressive strategy. To take advantage of this great opportunity, full support from the local government is needed, such as policies and infrastructure development and attracting more investors as a third party in developing tourism destinations.

Keywords: Development Strategy; Human Resources; Karawang District Tourism; Marketing; Tourism Development (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_129

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_129

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().