Consumer Adaptation Process on Digital Banking: Evidence from Indonesia

Alma Bella Hermayanti (), Ratih Hurriyanti and Heny Hendrayati
Additional contact information
Alma Bella Hermayanti: Universitas Pendidikan Indonesia
Ratih Hurriyanti: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 125-131 from Springer

Abstract: Abstract The emergence of Indonesia into the 5.0 era requires businesses and public services to understand digital consumer behavior. This study aims to explore and analyze the factors influencing the utilization of Indonesian digital banks, particularly the role of perceived value. Additionally, it investigated how environmental tasks serve as a mediating factor in the adoption process of digital banking services. The sample for this study consisted of banking customers who made transactions through digital banking and were aged between 18 and 50 years. A representative sample was determined by multiplying the number of indicators by five to ten times, according to [25], resulting in a sample size of 140 respondents. Partial Least Squares (PLS) with path analysis was used to analyze the data collected from the sample, which was selected using probability and specific sampling techniques. The findings of the study indicated that the consumer adaptation process was significantly influenced by perceived value, and that there was a notable relationship between these values.

Keywords: Perceived Value; Task Environmental; Consumer Adaptation Process; Digital Banking (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_15

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_15

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().