Analysis of Environmentally Friendly and Local Cosmetic Product Purchase Behavior in Developing Countries: An Examination of Internal, Social, and External Factors

Vika Aprianti (), Ratih Hurriyati, Vanessa Gaffar and Lili Adi Wibowo
Additional contact information
Vika Aprianti: Universitas Informatika dan Bisnis Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Vanessa Gaffar: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 335-341 from Springer

Abstract: Abstract This study aims to analyze the factors that support the formation of green purchasing behavior, especially in local cosmetic products, through the mapping of three categories of motivating elements: internal factors, which are exemplified by the environmental attitude and personal value variables. External factors are represented by price supply and green product knowledge, while social factors are represented by the variables social support and green responsibility. In generating purchasing behavior for locally produced and ecologically friendly cosmetic items, the green purchase intention variable is also employed to mediate exogenous variables. The research target group consists of Indonesian customers who purchase locally made and eco-friendly cosmetics. A purposive sampling technique was used to produce a sample of 215 respondents. A descriptive and verification method utilizing path analysis is employed as the research methodology. The study’s findings demonstrate that not all internal variables favor the development of local, environmentally friendly product purchase behavior. It is well known that green purchase intention is unaffected by environmental attitude. Social support is recognized to enhance the establishment of green purchase intention and behavior, however the social aspect of green responsibility has little effect on green purchase behavior. External variables such as price supply and product knowledge regarding local environmentally friendly products influence green purchase intention and behavior.

Keywords: External Factors; Green Purchase Behavior; Internal Factors; Local Green Cosmetics; Social Factors (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_41

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_41

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().