The Influence of Prices, Quality of Facilities and Quality of Services on Consumer Decisions at Coffee Shops in Tasikmalaya City

Siska Regita, Heidi Siddiqa (), Herdiyanti Herdiyanti and Rina Madyasari
Additional contact information
Siska Regita: Cipasung University
Heidi Siddiqa: Cipasung University
Herdiyanti Herdiyanti: Cipasung University
Rina Madyasari: Cipasung University

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 355-362 from Springer

Abstract: Abstract This research aims to determine the influence of price, facility quality, and service quality on consumer decision-making at Tasikmalaya coffee shops. This research investigates the extent to which these variables influence consumer preferences by analyzing survey data and regression models. The software used to process and analyze research data is SPSS version 25.0. Based on the findings, the price, facility quality, and service quality variables are included in the “good” category, and consumer choice variables are included in the “medium” category. The results provide insight into the factors that most influence consumer decisions when choosing a coffee shop and provide a basis for industry players to improve marketing and service strategies.

Keywords: Facility Quality; Price; Purchasing Decisions; Service Quality (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_43

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_43

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().