The Impact of Competency Certification and Marketing Mix on the Training Intention in the ICT Training and Certification Sector

Andry Rivan Sumara (), Ratih Hurriyati and Heny Hendrayati
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Andry Rivan Sumara: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 384-392 from Springer

Abstract: Abstract The unemployment rate in Indonesia in 2022 remains notably high. According to the Central Statistics Agency, the highest unemployment is observed among vocational high school (Sekolah Menengah Kejuruan - SMK) and high school (Sekolah Menengah Atas - SMA) graduates. To mitigate unemployment rates among graduates, the government has implemented vocational education and training programs to enhance the performance and skills of human resources to prepare them for a better job market. These vocational education and training programs also require obtaining a competency certification to add value to one’s qualifications in the workforce. However, the industry has not yet fully mandated the necessity of competency certification for every job candidate. This study aims to analyze the impact of competency certification on the interest in technical training in the field of Information and Communication Technology (ICT) and to examine the influence of the marketing mix on the interest in participating in ICT training at the Center for Training and Development of Information and Communication Technology. The findings of this study indicate that the Product factor has the most significant impact on training interest, while certification testing and the Price have a relatively low influence on the interest in participating in technical training in the ICT field.

Keywords: Competency Certification; Information Communication; Mix Marketing (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-817-2_47

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