Financial Behavior Bias in Investment Decisions of The Millennial Generation

Rita Satria (), Nugraha Nugraha, Imas Purnamasari and Maya Sari
Additional contact information
Rita Satria: Universitas Pendidikan Indonesia
Nugraha Nugraha: Universitas Pendidikan Indonesia
Imas Purnamasari: Universitas Pendidikan Indonesia
Maya Sari: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 467-471 from Springer

Abstract: Abstract Investment is not free from risk. There is no guarantee that the investment will always bring profits. Although risk cannot be eliminated, millennial investors can carry out effective risk management in their investments to minimize the possibility of losses they will suffer. This research uses an exploratory survey method, a research method that uses a population. The data used is a population sample so that descriptions and relationships between variables are found. This method is limited to a sample survey, which aims to test the hypothesis formulated using a questionnaire containing questions about the variables studied. The findings are that investors do not always behave rationally, do not deviate, and can be modeled quantitatively. The evidence that has been identified is related to behavior-based research, which tries to reveal the decision-making process in the corridors of psychology, showing that humans are rational creatures who prioritize aspects of rationality, even though the process leads to These aspects can vary.

Keywords: Financial Behavior Bias; Millennial Generation; Herding; Over Confidence; Mental Accounting (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_57

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_57

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().