Exploring the Factors That Influence Digital Literacy in the West Sumatra Tourism Sector

Alfi Syahrah Siregar, Ratih Hurriyanti, Heny Hendrayati and Vanessa Gaffar ()
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Alfi Syahrah Siregar: Universitas Pendidikan Indonesia
Ratih Hurriyanti: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia
Vanessa Gaffar: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 633-640 from Springer

Abstract: Abstract The development of the industrial revolution and information technology has changed the outlook of the global economy with a paradigm shift from traditional economic practices towards broader digitalization. As one of the drivers of the Indonesian economy, the tourism sector is also affected by the impact of digital transformation. As part of Indonesia, West Sumatra has great potential to attract tourists as it is rich in natural and cultural resources. However, the level of utilization of digital platforms in travel planning is still low. Therefore, businesses need to identify the digital literacy factors that influence tourists’ choice of destination. This study aims to explore the factors that influence digital literacy in the tourism sector in West Sumatra. The questionnaire was distributed to 300 respondents who had visited West Sumatra, with a response rate of 83%. Exploratory Factor Analysis (EFA) was conducted using SPSS version 24.0 for Windows. Validity and reliability tests were performed using Cronbach’s Alpha. The results showed that digital literacy among tourists in West Sumatra was influenced by three main factors: digital literacy competence, digital creativity and interaction, and digital communication skills. These factors are essential for destination owners to consider when formulating their strategic plans to increase its competitive levels and attract more visitors.

Keywords: digital literacy; digital literacy competencies; digital creativity and interaction; digital communication skills (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-817-2_73

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