Digital Marketing and E-commerce of Transportation: A Strategic Study in the Indonesian Market

Syarifuddin Syarifuddin (), Ratih Hurriyati and Heny Hendrayati
Additional contact information
Syarifuddin Syarifuddin: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 686-691 from Springer

Abstract: Abstract This study aims to analyze the trends in digital marketing and e-commerce within the transportation industry in Indonesia, focusing on three major companies: Gojek, Grab, and Maxim. Using a comparative study approach through the Systematic Literature Review (SLR) method, this research evaluates the digital marketing strategies implemented by each company and their impact on business performance over the past three years. Market share and transaction data from Databoks are used to compare Gojek, Grab, and Maxim's online transportation services. The results show that Gojek dominates the market with over 100 million monthly active users, followed by Grab with approximately 43 million monthly active users in 2023, and Maxim with 12 million monthly active users in the same year. Effective digital marketing strategies, technological innovation, and personalized services are key success factors for these companies. Additionally, the study finds that collaboration between transportation companies and technology providers is crucial for developing innovative solutions that meet the evolving market needs. The study concludes that adopting the right technology and marketing strategies is essential for achieving success and growth in the digital transportation industry in Indonesia.

Keywords: Digital Marketing; E-commerce; Transportation Industry; Market Analysis; Technological Innovation (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_80

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_80

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().