The Influence of Risk Perception and Performance Expectancy on User Behavior in E-Commerce Adoption

Yusrizal Yusrizal (), Ratih Hurriyati and Heny Hendrayati
Additional contact information
Yusrizal Yusrizal: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024), 2025, pp 692-702 from Springer

Abstract: Abstract The e-commerce-based digital business phenomenon that contributes to the growth of the digital economy has significant and positive effects on Indonesia’s economic development. This study aims to analyze the adoption of e-commerce in Indonesia from the perspectives of performance expectations and behavior using the concepts of privacy, risk, and financial resiliency. The study sent 120 online questionnaires to students enrolled in the Digital Entrepreneurship Academy and Thematic Academy in the Human Resources Development Programs of the Ministry of Communication and Information Technology of The Republic of Indonesia. Data analysis uses the SPSS 24 program, the multiple regression method, and hypothesis testing. The study’s findings indicate a strong relationship between perceptions of privacy security risk and financial risk concerning performance expectations and use behavior. The study highlights the importance of addressing these factors to enhance digital business adoption and support Indonesia’s digital economic transformation.

Keywords: E-Commerce; Risk Perception; Performance Expectancy; Use Behavior (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-817-2_81

Ordering information: This item can be ordered from
http://www.springer.com/9789464638172

DOI: 10.2991/978-94-6463-817-2_81

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().