Exploring the Role of Social Media in Knowledge Management for SMEs: A Comprehensive Literature Review

Zuraidah Arif (), Abd Latif Abdul Rahman, Sharunizam Shari, Noryana Ahmad Khusaini, Zati Atiqah Mohamad Tanuri, Ahmad Sufi Alawi Idris, Azyyati Anuar and Moh. Safii
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Zuraidah Arif: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Information Science Studies, Faculty of Information Science
Abd Latif Abdul Rahman: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Information Science Studies, Faculty of Information Science
Sharunizam Shari: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Information Science Studies, Faculty of Information Science
Noryana Ahmad Khusaini: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Information Science Studies, Faculty of Information Science
Zati Atiqah Mohamad Tanuri: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Information Science Studies, Faculty of Information Science
Ahmad Sufi Alawi Idris: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Information Science Studies, Faculty of Information Science
Azyyati Anuar: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Faculty of Business and Management, Digital Innovation and Social Entrepreneurship
Moh. Safii: UniversitasNegeri Malang, Prodi Ilmu Perpustakaan, Fakultas Sastra

A chapter in Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024), 2025, pp 262-282 from Springer

Abstract: Abstract In the digital age, social media has emerged as a transformative tool for knowledge management (KM) in small and medium-sized enterprises (SMEs). However, despite its growing adoption, SMEs face significant challenges in effectively leveraging social media for KM, including knowledge security concerns, misinformation, difficulties in measuring its impact, and sector-specific barriers to adoption. Furthermore, existing research remains fragmented, with limited cross-industry comparisons of how SMEs utilize social media for KM. This study aims to review the existing literature to explore the role of social media as a KM tool, assess its benefits and challenges, and compare its adoption across different SME industries. Employing an AI-assisted literature review (AILR) using Scopus AI, this study systematically identifies, synthesizes, and analyzes scholarly research on social media-based KM in SMEs. The findings suggest that social media enhances KM by fostering real-time collaboration, open knowledge sharing, and digital knowledge storage. However, adoption patterns differ across industries—technology SMEs prioritize innovation and collaboration, manufacturing SMEs focus on process documentation, and healthcare SMEs emphasize secure knowledge sharing due to regulatory constraints. The study contributes to KM theories by demonstrating how social media facilitates knowledge creation and exchange. Practically, the findings offer insights for SME leaders and policymakers on optimizing social media strategies for KM while addressing security risks and misinformation. Future research should focus on empirical validation, cross-cultural studies, and ethical considerations in social media-driven KM to enhance SMEs’ competitive advantage in the knowledge economy.

Keywords: Social Media; Knowledge Management; Small and Medium-Sized Enterprises (SMEs); Knowledge Sharing; Digital Transformation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-827-1_18

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DOI: 10.2991/978-94-6463-827-1_18

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