Investment Recommendation on Apple Inc. Through Ratio Analysis

Yetong Wu ()
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Yetong Wu: City University of Macau

A chapter in Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), 2025, pp 320-326 from Springer

Abstract: Abstract Apple Inc.’s stock price kept rising because of the introduction of new technology. The decline in China’s sales affected Apple Inc.’s total sales because of domestic competition in China. Apple Inc. announced its collaboration with Alibaba to improve Chinese consumers’ service. This also led to an increase in stock prices. The uncertainty of the global economy made its sales and profit unstable. This essay will collect Apple Inc.’s financial ratios regarding liquidity, solvency, profitability and market value. Facts are also included in evidence collection. This essay will give investment recommendations by analysing Apple Inc.’s advantages and problems. This essay found that Apple Inc. had a strong ability to diversify products and save costs. The company kept issuing bonds and repurchasing, bringing shareholders debt risks. The research result is that market expectations drove Apple Inc.’s stock price, and the product innovation was not capable enough to compete with global competitors. In conclusion, this essay doesn’t recommend investing in Apple Inc.

Keywords: investment; ratio analysis; Apple Inc.; stock (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-835-6_34

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