The Cost-Effectiveness Revolution and Emotional Value Economy Brought by E-Commerce Economy

Yijia Du ()
Additional contact information
Yijia Du: Central University of Finance and Economics, School of Accountancy

A chapter in Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025), 2025, pp 428-434 from Springer

Abstract: Abstract With the development of society and the development of the e-commerce economy, more and more brands and e-commerce have emerged, and a product is no longer just a few brands, but has produced a lot of affordable alternatives. Rational consumption has become a new development trend. At the same time, a new emotional value economy has also been created. Previous studies have usually looked at people’s choice of price. This paper not only considers people’s sensitivity to price but also explores the rational consumption and emotional value economy generated by people’s consumption patterns in combination with the e-commerce economy. In this paper, a database was used for data collection The company’s published annual financial report data is also used. The data were analyzed and summarized in combination with the research of previous scholars. It is concluded that there is a trend of rational consumption and reverse consumption in consumption. At the same time, society presents the pursuit of emotional value consumption, and the attitude of consumption has changed from the previous price of higher quality, the better, and the pursuit of brand, to the pursuit of cost-effective affordable alternatives. It is no longer about satisfying emotional value through high consumption, but about being spiritually satisfied.

Keywords: Rational consumption; Emotional value economy; Cost-effectiveness; Affordable alternative; E-commerce economy (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-835-6_45

Ordering information: This item can be ordered from
http://www.springer.com/9789464638356

DOI: 10.2991/978-94-6463-835-6_45

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().