Halal Friendly Destination Attributes, E-Wom, Revisit Intention: Destination Trust as Mediating Variable

Yessika Rahmadina Yuska () and Abror Abror
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Yessika Rahmadina Yuska: Universitas Negeri Padang, Economic and Business Faculty
Abror Abror: Universitas Negeri Padang, Economic and Business Faculty

A chapter in Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), 2025, pp 1377-1389 from Springer

Abstract: Abstract This research aims to analyze the influence of halal-friendly Destination and Electronic Word of Mouth on Revisit Intentions with Destination Trust as a mediating variable for tourists who have visited tourist destinations in West Java. This type of research is quantitative survey research. The population of this research is tourists who have visited tourist destinations in West Java Province. The sample used in this research was 212 tourists. Data analysis using SEM PLS with the smartPLS 3.0 application. The research results show that halal-friendly destination attributes, electronic word of mouth, and destination trust have a significant effect on intention to visit again. Halal-friendly destination attributes and Electronic Words of Mouth have a significant effect on destination trust. Destination trust has a significant mediating effect between halal-friendly destination attributes and intention to revisit. Destination trust has a significant mediating effect between Electronic Words of Mouth and intention to revisit. Furthermore, this research aims to improve the attributes of halal tourist destinations so that it will increase positive reviews from Muslim tourists, thereby building trust in tourist destinations and making tourists interested in revisiting these tourist destinations.

Keywords: Destination Trust; e-WOM; Halal-friendly Destination Attributes; West Java; Tourism; Revisit Intention (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-839-4_111

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DOI: 10.2991/978-94-6463-839-4_111

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