The Effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs and Perceived Reputation on Purchase Intention with Trust as an Intervening Variable

Mori Putra Jaya () and Abror Abror
Additional contact information
Mori Putra Jaya: Universitas Negeri Padang, Faculty Economics and Business
Abror Abror: Universitas Negeri Padang, Faculty Economics and Business

A chapter in Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), 2025, pp 1744-1763 from Springer

Abstract: Abstract This study seeks to examine the effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs, and Perceived Reputation on Purchase Intention, both directly and through Consumer Trust as an intervening variable. Employing a quantitative research approach, the study was conducted in Kerinci Regency from July to August 2024. The target population consisted of e-commerce users who had never conducted transactions on the Shopee platform. A non-probability sampling method, specifically Convenience Sampling or Accidental Sampling, was used to select 220 respondents. The primary data was analyzed using the SEM Partial Least Square method. The findings revealed that Cash on Delivery (COD) Check First does not impact Consumer Trust but has a significant positive effect on Purchase Intention. Return Policy Leniency demonstrated a significant positive effect on Consumer Trust but harmed Purchase Intention. Social Commerce Constructs were found to significantly and positively effect both Consumer Trust and Purchase Intention. Similarly, Perceived Reputation significantly and positively affected Consumer Trust but had no direct impact on Purchase Intention. Additionally, Consumer Trust was found to have a significant positive effect on Purchase Intention.

Keywords: Cash On Delivery (COD) check first; Return Policy Leniency; Social Commerce Constructs; Perceived Reputation; Consumer Trust; Purchase Intention (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-839-4_136

Ordering information: This item can be ordered from
http://www.springer.com/9789464638394

DOI: 10.2991/978-94-6463-839-4_136

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().