The Level of Effectiveness Podcast as New Medium Learning

Abdul Rauf Ridzuan (), Muhd Aiman Daniel Mustazar, Nur Alia Elyna Ghafar, Nur Hamizah Ibrahim, Siti Nur Farrah Faadiah Ab Ghani and Amia Luthfi
Additional contact information
Abdul Rauf Ridzuan: UiTM Cawangan Melaka
Muhd Aiman Daniel Mustazar: UiTM Cawangan Melaka
Nur Alia Elyna Ghafar: UiTM Cawangan Melaka
Nur Hamizah Ibrahim: UiTM Cawangan Melaka
Siti Nur Farrah Faadiah Ab Ghani: UiTM Cawangan Melaka
Amia Luthfi: BINUS University

A chapter in Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-10 2022), 2025, pp 713-719 from Springer

Abstract: Abstract Audio streaming such as podcast is widely used across the globe and now expanding into an industry that worth USD 8 billion. It has become among top audio media consumed and average people would spend a couple hours to listen it daily. This study was conducted in order to find the level of effectiveness towards podcast as new medium learning. Podcast are chosen because of the amount of the users are big and largest group of consummer are consists of young ages. Technology has a very bright potential in order to reform our teaching and learning methods but it also provides negative issue that may affected the positive sides that could gain from podcast. This study used cultivation theory as foundations theories for model development. The minimum sample size was set on through Raosoft Calculator software. The study applies a quantitative approach through Google Form platform and 413 respondents from various backgrounds participated in this survey in voluntarily basis. The findings hows that most respondents are aware that podcast is an effective learning tools ( M=3.07).

Keywords: Podcast; Effectiveness; Acceptance (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-839-4_60

Ordering information: This item can be ordered from
http://www.springer.com/9789464638394

DOI: 10.2991/978-94-6463-839-4_60

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().