Consumer Purchase of Safety Food Certified Product: a Quantitative Systematic Literature Review

Teguh Hermawan (), Usman Usman and Piji Pakarti
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Teguh Hermawan: Dian Nuswantoro University, Management Study Program, Faculty of Economicss and Business
Usman Usman: Dian Nuswantoro University, Management Study Program, Faculty of Economicss and Business
Piji Pakarti: Dian Nuswantoro University, Management Study Program, Faculty of Economicss and Business

A chapter in Proceedings of the 2nd International Conference on Business, Accounting, Banking, and Economics (ICBABE 2025), 2025, pp 12-25 from Springer

Abstract: Abstract This study aims to review relevant studies concerning consumer purchase of safety food certified products, a total 18 studies related to the consumer purchasing behavior of safety food certified products in top tier journals have been identified to the recommended systematic literature review methodology. A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of safety food certified product. A high concern with safety products who are especially worried about the safety products prevalence of food safety incident causes costumer to lower their confidence in food safety and costumers tend to become less sensitive to price. Findings would helps researcher in food safety studies to consider critical issues in food safety.

Keywords: Safety food certificated product; preception; consumer behavior; marketing strategy (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-862-2_3

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DOI: 10.2991/978-94-6463-862-2_3

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