Research on Marketing Strategy Positioning, Differentiation and Market Segmentation Strategies in the Digital Age

Yusha Wang ()
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Yusha Wang: Beijing Technology and Business University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 298-304 from Springer

Abstract: Abstract This research delved into strategies by which brands could effectively interact with consumers in the digital era and through the analysis of actual-world marketing instances, aimed to offer insights regarding how marketing strategy positioning, differentiation, and market segmentation approaches could enhance sales and promote business growth.

Keywords: Strategy Positioning; Strategy Differentiation; Market Segmentation; Digital Age (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-888-2_30

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DOI: 10.2991/978-94-6463-888-2_30

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