Research on the Innovation of Luxury Brand Marketing Model: Taking LV Café as an Example

Sihao Zeng ()
Additional contact information
Sihao Zeng: South-Central Minzu University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 792-798 from Springer

Abstract: Abstract The cross-border marketing of luxury brands has gradually become a new strategic path to enhance brand value. In this paper, taking the innovative practice of Louis Vuitton (LV) opening a café as an example, combining cross-border operation and experiential marketing methods, we deeply explore how LV expands its brand influence. Through the analysis of business model innovation, marketing strategy discussion and consumer feedback, immersive space, realistic business model and efficient integration of social media communication channels, these factors are the key to its success. The research results show that the success of luxury brands’ cross-border marketing depends on brand scene shaping, social communication strategy and effective extension mechanism of brand value. At the same time, experiential marketing can significantly enhance brand loyalty and market penetration.

Keywords: Luxury brand; marketing model; cross-border marketing; experiential marketing (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-888-2_78

Ordering information: This item can be ordered from
http://www.springer.com/9789464638882

DOI: 10.2991/978-94-6463-888-2_78

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().