Analysis of Consumers’ Purchasing Behavior Towards ESG Products: Based on Big Data from HKTVmall Platform

Lianyi Wang ()
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Lianyi Wang: Macau University of Science and Technology

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 815-825 from Springer

Abstract: Abstract This study employs regression analysis to explore the factors influencing consumers’ purchasing behavior of ESG-related products. By analyzing the relevant data on the HKTVmall platform, it considers the impact of consumers’ personal characteristics, product attributes, and enterprise operations on the sales of ESG products. The research results can assist enterprises in formulating marketing strategies, improving the operation of ESG products, and promoting the development of the ESG-related product market.

Keywords: ESG products; Purchasing behavior; HKTVmall data; Regression analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-888-2_81

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DOI: 10.2991/978-94-6463-888-2_81

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