Research on Collaborative Strategy of Enterprise Private Traffic Operation and Precision Marketing in Social Media Era

Jiayu Chen ()
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Jiayu Chen: Australian National University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 867-877 from Springer

Abstract: Abstract In today’s business world, fundamentally changed by the boom of social media, the strategic handling of private domain traffic and executing precise marketing have become important elements for firms’ competitive advantage. This is about the disconnect between these two major marketing activities. It investigates the tremendous challenges firms face, involving fragmented strategies on private domain growth, user operation, and precise marketing execution, leading to issues like fuzzy user images, slow customer communication, and broken conversion pipelines. By combining user behaviour analysis theory, data mining theory, and the innovative marketing model, this paper discusses the inherent logic and mutual promotion of combining private domain operation with precise marketing. The main proposition builds a collaborative model based on three pillars: improving the complete user-tagging system, optimizing the content distribution mechanism, constructing a closed-loop omnichannel data ecosystem. The implementation of this integrated strategy aims to achieve a deep integration of private domain traffic development and precise marketing execution. For companies, it is expected that customer acquisition costs will be drastically reduced, user involvement and loyalty will see a significant boost, and conversion rates will greatly improve. Overall, this paper offers both a solid theoretical and operational manual for organizations trying to achieve ongoing progress and long-term competitive advantage within the ever-changing social media environment.

Keywords: Private Domain Traffic; Precision Marketing; Social Media; Collaborative Strategy; User Engagement; Data-driven Marketing (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-888-2_85

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