Cross-cultural Communication Challenges: A Global Audience Translation Study of Zhoushan Red Tourism Narratives Based on Teleology

Shihan Fang, Yanbin Zhou and Qinran Zhang ()
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Shihan Fang: Zhejiang Ocean University, School of Foreign Languages
Yanbin Zhou: Zhejiang Ocean University, School of Foreign Languages
Qinran Zhang: Zhejiang Ocean University, School of Foreign Languages

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 992-999 from Springer

Abstract: Abstract This study examines the translation challenges of Zhoushan’s red tourism texts, focusing on culturally loaded terms like “red gene” and “revolutionary spirit.” Using Skopos Theory, it analyzes official translations and foreign tourist feedback to identify issues such as cultural misunderstandings and ideological barriers. The research proposes adaptive strategies, including hybrid translation and audience-tailored reframing, to enhance cross-cultural communication. Findings aim to improve the global appeal of red tourism while preserving its historical authenticity. The study offers practical insights for translating politically sensitive cultural content.

Keywords: Teleology; cross-cultural communication; red tourism; Zhoushan; translation strategies (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-888-2_96

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