Entrepreneurial Intention Among Moroccan Graduate Entrepreneurs

Halima Bakass () and Abdelkrim Aazzab
Additional contact information
Halima Bakass: Ibn Zohr University, Research Laboratory in Entrepreneurship, Finance and Audit (LAREFA), National School of Business and Management
Abdelkrim Aazzab: Ibn Zohr University, Research Laboratory in Entrepreneurship, Finance and Audit (LAREFA), National School of Business and Management

A chapter in Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025), 2025, pp 273-296 from Springer

Abstract: Abstract This research examines the entrepreneurial intention of Moroccan graduates who have set up their own business, through an empirical study based on Ajzen’s (1991) model of planned behavior. The main objective is to identify the psychosocial factors influencing their entrepreneurial decision, focusing on attitudes, subjective norms and perceived behavioral control. The study involved 91 Moroccan graduate entrepreneurs. Data were collected using a standardized questionnaire, and analyzed using SPSS software, mobilizing statistical tools such as Principal Component Analysis (PCA), the KMO test and the Bartlett test. The results show that entrepreneurial attitudes, perceived social support and confidence in available skills and resources have a significant influence on entrepreneurial intention. These results confirm the relevance of Ajzen’s model to the Moroccan context, and enable us to formulate concrete recommendations, such as the creation of regional incubators, the development of training in entrepreneurial skills, and raising families’ awareness of the role of psychosocial support. These proposals aim to strengthen public policies in support of entrepreneurship and foster an inclusive, sustainable entrepreneurial culture.

Keywords: Entrepreneurial Intention; Theory of Planned Behavior; Graduate Entrepreneurs (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-892-9_17

Ordering information: This item can be ordered from
http://www.springer.com/9789464638929

DOI: 10.2991/978-94-6463-892-9_17

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().