Artificial Intelligence (AI) Integration for Industrialized Marketing and Management for Transforming Businesses Operations in Africa

Preeti Sharma, Owhoeke, Nwameze George () and Shilpa Pareek
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Preeti Sharma: University of Engineering and Management, Associate Dean School of Management
Nwameze George: Federal College of Education (Technical), Senior Lecturer, School of Education (Business)
Shilpa Pareek: Assistant Professor, Kanoria PG Mahila Mahavidyalaya

A chapter in Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025), 2025, pp 355-370 from Springer

Abstract: Abstract Digital transformation across the African continent is redesigning operational effectiveness and efficiency, strategic decision-making, and even broadening the horizons of customer relationship and engagement by businesses organizations. That is to said, it is impossible to ignore the significant constraints: basic infrastructure often leaves much to be desired, investment in fundamental research remains inadequate, and regulatory frameworks display a concerning degree of uncertainty. This research seeks to move beyond discourse and actually conveys real-world guidance for African firms taking digital adoption seriously. The main objectives centers on strengthening marketing and operational outcomes by laying stronger digital infrastructure direction, applying artificial intelligence to cut down on repetitive tasks in marketing, and leveraging sophisticated decision-support systems to underpin better adoptions of digital technologies. The main aim is straightforward: enable African businesses to sharpen their competitive edge, boost marketing and operational performance, and in turn, stimulate broader economic growth. The investigative approach here relied primarily on secondary data analysis, reviewing existing literature and empirical studies. The discoveries are difficult to undermine: Africa still remains in the early stages of building digital influence; the businesses are still scrambling to match global tech levels. Concrete recommendations emerge from these findings. Directed investment into cloud infrastructure, reliable broadband and AI-powered data centers is not optional but essential for effective integration of digital technologies into industrialized marketing and management of business in Africa. Moreover, promoting open data policies and interoperability standards could offer a necessary boost by fostering richer AI-driven insight and supporting data-informed business decisions. In summary, for Africa to move from latent potentials to actual digital leadership, stakeholders must focus on resource allocation and regulatory reform by creating a solid technological plans, not just isolated digital islands.

Keywords: Artificial Intelligence (AI); Industrialized Marketing; Business Management; Digital Transformation; AI Integration (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-898-1_24

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