The Study of Preferences of Investors for Investment in Mutual Fund

Neha Dadhich () and Preeti Sharma ()
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Neha Dadhich: University of Engineering & Management, Research Scholar, School of Management
Preeti Sharma: University of Engineering & Management, Professor & Associate Dean, School of Management

A chapter in Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025), 2025, pp 46-59 from Springer

Abstract: Abstract An individual’s investments and savings are significant aspects of their life. These are the steps to wellbeing and financial freedom. There are many possibilities for investing that are safe but have poor returns, as well as several that are hazardous but have big returns. Investing in high-return options is thought to be crucial for accumulating wealth and preventing inflation’s negative effects. Investing in the hazardous capital market is necessary for this. Mutual funds are now among the feasible choices for investors in this situation. In India, investing in mutual funds has become increasingly significant. Investments in mutual funds are safer and provide higher returns on the portfolio than other financial vehicles. In recent years, Indian mutual funds have become increasingly popular. The purpose of this research piece is to investigate investor preferences for mutual fund investments. According to the report, mutual funds have grown in popularity as an investing choice.

Keywords: Mutual Fund; Investors; Investment Pattern; Preference of Investors (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-898-1_5

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