Implementing Cross-Cultural Communication in Tour Guiding Styles. A Study of Foreign Tourists in Indonesia

Debi Rusmiati (), Geri Suratno and Nexen Alexandre Pinontoan
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Debi Rusmiati: Tourism, Universitas Budi Luhur
Geri Suratno: Universitas Budi Luhur, Communication Science Study
Nexen Alexandre Pinontoan: Universitas Budi Luhur, Communication Science Study

A chapter in Proceedings of the Palembang Tourism Forum Volume 2 2025 (PTF-2025), 2025, pp 132-147 from Springer

Abstract: Abstract This study explores the role of cross-cultural communication in shaping the guiding styles of Indonesian tour guides when interacting with foreign tourists. Using a qualitative approach through semi-structured interviews with professional tour guides, the research identifies key patterns in communicative strategies, cultural sensitivity, and adaptive behavior. Findings reveal that tour guides act not only as informants but also as cultural mediators, educators, and group facilitators. Drawing upon Hofstede’s cultural dimensions and Kolb’s experiential learning theory, this study demonstrates how guides develop cultural intelligence and intercultural competence through both formal training and field-based experiential learning. Moreover, the use of interpretive guiding techniques such as culturally contextualized humor, reflective dialogue, and personalized storytelling enables guides to foster mutual understanding and enhance the quality of tourist experiences. The research highlights the importance of integrating intercultural education into guiding practices as a key competency in global tourism, particularly in culturally diverse destinations such as Indonesia.

Keywords: Tour Guiding; Cross-cultural Communication; Educational Tourism (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-912-4_13

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DOI: 10.2991/978-94-6463-912-4_13

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