Research on Intelligent Communication of Xi’an Urban Marathon Events to Urban Brand Image Based on AI Technology

Zhen Huang ()
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Zhen Huang: Xi’an Mingde Institute of Technology

A chapter in Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025), 2025, pp 295-301 from Springer

Abstract: Abstract With the rapid advancement of artificial intelligence (AI), its role in sports events and urban brand promotion has expanded significantly. Focusing on the Xi’an Urban Marathon, this study examines how AI drives intelligent urban brand communication. Through analyzing AI applications in intelligent public opinion monitoring, personalized content delivery, and VR/AR experiences, it reveals that AI enhances communication intelligence and user engagement, effectively shaping Xi’an’s brand image. Public opinion monitoring enables real-time strategy adjustment, personalized recommendations target audiences precisely, and VR/AR technologies offer immersive experiences that boost brand recognition. The Xi’an Marathon case validates AI’s practicality and benefits. Recommendations include increased investment in AI, data integration, and performance evaluation. As AI evolves, its role in urban brand communication will deepen, making this research valuable for both theory and practice.

Keywords: AI Technology; Xi’an Urban Marathon; Brand Image; Intelligent Communication (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-916-2_34

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DOI: 10.2991/978-94-6463-916-2_34

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