Does Entrepreneurial Orientation Influence Business Performance among Small Service Firms? Empirical Evidence from Nigeria

Caleb M. Adelowo () and Alfred Henrico
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Caleb M. Adelowo: North-West University, School of Management Sciences, Faculty of Economic and Management Sciences
Alfred Henrico: North-West University, School of Management Sciences, Faculty of Economic and Management Sciences

A chapter in Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025), 2025, pp 132-143 from Springer

Abstract: Abstract Entrepreneurial orientation (EO) is important to business survival and sustainability. Using multidimensional indicators of EO, this study examines the influence of EO on business performance of selected firms in Nigeria’s service sector. Data was collected through a cross-sectional survey from 45 firms in a peri-urban settings in Nigeria, using a validated questionnaire. The results show that most firms reported good business performance, as indicated in their improved turnover, profit, market share, and other metrics. The regression analysis reveals that proactiveness (β=-0.10, p

Keywords: Entrepreneurial orientation; business performance; service firms; Nigeria; JEL Classification; L26; J16; A22; I24 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-930-8_11

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DOI: 10.2991/978-94-6463-930-8_11

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