Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development

Emmanuel Nii Ayi Solomon, Robert Ebo Hinson and Stephen Mahama Braimah
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Emmanuel Nii Ayi Solomon: Accra Technical University, Marketing
Robert Ebo Hinson: University of Ghana, Marketing
Stephen Mahama Braimah: University of Ghana, Marketing

A chapter in Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025), 2025, pp 29-33 from Springer

Abstract: Abstract Revenge tourism, the surge of travel after COVID-19—has been hailed as resilience, yet visitor numbers disguise fragility. This commentary argues that surging arrivals fuel workforce burnout, overtourism, and community strain rather than sustainable recovery. Using a dialogical perspective, the paper highlights competing voices: tourists seeking liberation at crowded icons like the Louvre or the Great Wall; workers at Kakum National Park stretched thin by overwhelming demand; communities near Table Mountain balancing economic benefits with rising costs; and managers in Bali torn between celebrating growth and imposing limits. These tensions show revenge tourism as a contested negotiation, not a harmonious rebound. Sustainable recovery requires shifting from volume to value, embedding workforce well-being into branding, and amplifying community voices. Revenge tourism should be read less as triumph and more as warning: growth without reflection is fragility disguised as resilience.

Keywords: Revenge Tourism; Destination Resilience; Workforce Strain; Overtourism; Dialogical perspective (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-930-8_4

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