The Influence of Youtuber Vlogs on Consumer Loyalty Mediated by Brand Love at Laut Tawar Lake, Central Aceh

Ahmad Jajuli, Syaifuddin Syaifuddin (), Sofiyan Sofiyan, Fenny Krisna Marpaung and Christin Agustina Purba
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Ahmad Jajuli: Universitas Prima Indonesia, PUI, Human Resources Management Research and Innovation Center
Syaifuddin Syaifuddin: Universitas Prima Indonesia, PUI, Human Resources Management Research and Innovation Center
Sofiyan Sofiyan: Universitas Prima Indonesia, PUI, Human Resources Management Research and Innovation Center
Fenny Krisna Marpaung: Universitas Prima Indonesia, PUI, Human Resources Management Research and Innovation Center
Christin Agustina Purba: Universitas Prima Indonesia, PUI, Human Resources Management Research and Innovation Center

A chapter in Proceedings of the International Conference on Economics, Business, Management and Accounting (ICEBesMA 2025), 2025, pp 228-246 from Springer

Abstract: Abstract The decline in visitor interest in tourist sites is certainly caused by many factors, including issues with facilities, security, and the object itself. Therefore, this study will examine the influence of YouTuber vlogs on YouTuber vlogs mediated by Brand Love and intervened by tourist loyalty at Laut Tawar Lake, Central Aceh. This type of research is included in the associative research category and an in-depth literature approach. The population in this study were tourists who came to Laut Tawar Lake in 2023, with a total of 15,887 visitors according to the Central Aceh Regency Tourism Office. The sample size was calculated using the Slovin formula, so that in this study the number of visitors was 470 visitors who became the sample in this study. Research data was also taken from primary and secondary data. The results of the study indicate that YouTuber vlogs have a positive influence on halal tourism, Brand Love, and consumer loyalty at Laut Tawar Lake, Central Aceh. Furthermore, halal tourism and brand love have a positive influence on tourist loyalty at Laut Tawar Lake, Central Aceh. Halal tourism strengthens the influence of YouTuber vlogs on tourist loyalty at Laut Tawar Lake, Central Aceh. Finally, Brand Love Mediates the Influence of YouTuber Vlogs on Tourist Loyalty.

Keywords: YouTuber Vlogs; Brand Love; Lake Laut Tawar Tourist Loyalty (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-960-5_18

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DOI: 10.2991/978-94-6463-960-5_18

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