Internalization of Local Cultural Values and Tourism Work Ethics in Samosir

Boy Trimandez Tamba (), Yeni Ariesa and Sofiyan Matondang
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Boy Trimandez Tamba: Universitas Prima Indonesia (UNPRI)
Yeni Ariesa: Universitas Prima Indonesia (UNPRI)
Sofiyan Matondang: Universitas Prima Indonesia (UNPRI)

A chapter in Proceedings of the International Conference on Economics, Business, Management and Accounting (ICEBesMA 2025), 2025, pp 98-107 from Springer

Abstract: Abstract This study aims to analyze the influence of internalization of local cultural values on the work ethic of the tourism community and its implications for service quality in Samosir Regency. A mixed-method approach was employed, combining quantitative and qualitative techniques. Data were collected through questionnaires distributed to 114 respondents engaged in the tourism sector, including tour guides, homestay managers, souvenir sellers, transportation providers, and attraction managers. Research instruments were tested for validity and reliability using Corrected Item–Total Correlation (CITC) and Cronbach’s Alpha, while data analysis was conducted with a path analysis model to examine direct and mediation effects. The findings reveal that internalization of local cultural values positively and significantly affects the work ethic of the tourism community (a = 0.3513; p

Keywords: cultural values; internalization; ethic; service; tourism (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-960-5_7

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DOI: 10.2991/978-94-6463-960-5_7

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