Grice’s Maxims in the Final Round of 2022 South-East Asian Sales Competition

Satriya Bayu Aji (), Nurul Fadilah, Desi Ratna Sari, Tian Havwini and Feby Feby
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Satriya Bayu Aji: Politeknik Negeri Batam
Nurul Fadilah: Politeknik Negeri Batam
Desi Ratna Sari: Politeknik Negeri Batam
Tian Havwini: Politeknik Negeri Batam
Feby Feby: Politeknik Negeri Batam

A chapter in Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025), 2026, pp 408-422 from Springer

Abstract: Abstract SEASAC attempts to implement competition in a sales training program. The use of English in the tournament can be challenging for speakers of English as a foreign language, especially in the opening, negotiating, handling complaints, and closing a deal, due to implicature. Therefore, a study in the field of linguistics can provide a meaningful insight. The purpose of this study is to examine how conversational implicature, based on Grice’s maxims, were constructed. This research adopted a descriptive qualitative approach. The data were obtained from audio transcripts of the recorded final round. The data went through data reduction, data display, and conclusion drawing/verification. Several members of the research team conducted the coding process based on the relevant maxims. The results indicate that the sellers conveyed more implicature than the buyer to induce certain emotional states. This study confirms the results of the previous studies on the use of vague language during negotiation.

Keywords: Cooperative Principle; Conversational Implicature; SEASAC (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6463-990-2_26

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