Evolution of the Comprehensive Decision-Making Process: Emergence of Outspoken Consumers

Akira Shimizu
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Akira Shimizu: Keio University

Chapter Chapter 2 in New Consumer Behavior Theories from Japan, 2021, pp 17-40 from Springer

Abstract: Abstract HowDecision-making process you profile your target consumers is extremely important when it comes to a marketing strategy. In economics, some theories regard consumers as “homo economicus” and assume that consumers who are advantaged or in an economically advantageous position would purchase expensive products.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advchp:978-981-16-1127-8_2

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DOI: 10.1007/978-981-16-1127-8_2

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