Do Personality Traits Predict Online Adolescent Consumers’ Impulsive Fashion Buying Behavior?

Bonar Hutapea () and Valencia Christabel
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Bonar Hutapea: Universitas Tarumanagara
Valencia Christabel: Universitas Tarumanagara

A chapter in Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023), 2024, pp 43-50 from Springer

Abstract: Abstract Several previous studies have found that Indonesians adolescents tend to purchase clothes impulsively, but it is still rare to focus on personality. This study uncovered the effect of personality traits on impulsive buying in the online fashion segment, particularly fashion products. 386 teenagers’ responses to the Impulsive Buying Questionnaire and the Big Five Inventory were gathered for this correlational study design. Conscientiousness, agreeableness, and neuroticism were found to be significant predictors by regression analysis. In terms of trait factor theory, this research adds to the body of knowledge on young people’s impulsive internet purchase behavior, particularly among Indonesians.

Keywords: Impulsive Buying Behavior; Personality Trait; Impulsive Buying; Fashion; Online (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-508-9_5

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