Online vs Offline Banking

Zoe Papadopoulou (), Stavros Valsamidis (), Ioannis Petasakis () and Athanasios Mandilas ()
Additional contact information
Zoe Papadopoulou: International Hellenic University, Campus of Kavala
Stavros Valsamidis: International Hellenic University, Campus of Kavala
Ioannis Petasakis: International Hellenic University, Campus of Kavala
Athanasios Mandilas: International Hellenic University, Campus of Kavala

A chapter in The Changing Financial Landscape, 2021, pp 219-235 from Springer

Abstract: Abstract Banking industry has undergone radical changes and improvements in the last few years because of digitalization, but there is little evidence for the borderline between online and offline banking regarding the customers. The habits of customers and the new competitive environment are forcing banks to address their digitalisation process as a matter of urgency if they are not to be left behind in a market which finds itself in the full throes of transformation. The customers want the banks to understand their unstated needs as well as their likes. Increasingly, banks offer simultaneously both offline and online services, but some customers still seem to prefer using offline services rather than online ones. The survey aims at identifying the factors that affect the customers to use online banking than offline banking. The objectives are to measure the factors which affect the use online banking versus offline banking. This will provide valuable information to banks so that could improve online banking services and develop new products and programs. The study carries out the analysis by collecting quantitative data through structured questionnaires from 200 bank customers. The overall evaluation discloses the findings for the transference channel from offline to online banking with habits and preferences of customers in Greek banks. The contribution of the study is the valuable information for banks so that improve online banking services and develop new products and programs.

Keywords: Online banking; Offline banking; Customers; Questionnaire; G21; L86 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-030-82778-6_13

Ordering information: This item can be ordered from
http://www.springer.com/9783030827786

DOI: 10.1007/978-3-030-82778-6_13

Access Statistics for this chapter

More chapters in Contributions to Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().