Opportunities and Threats Facing Early-Stage Digital Startups During the COVID-19 Pandemic

Asef Karimi (), Navid Mohammadi () and Shaghayegh Sakhteh ()
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Asef Karimi: University of Tehran
Navid Mohammadi: University of Tehran
Shaghayegh Sakhteh: University of Tehran

Chapter Chapter 5 in Socioeconomic Dynamics of the COVID-19 Crisis, 2022, pp 83-99 from Springer

Abstract: Abstract The Coronavirus disease 2019 (COVID-19) pandemic has significantly influenced entrepreneurship and new venture creation to this point. Besides, it has caused consumer lifestyle modifications as well as alterations in business products and services, leading to paradigm shifts in the market. In this respect, startups have been also coping with numerous challenges and prospects in this period, and COVID-19 has even resulted in the rise and fall of many companies. This condition has been far more for early-stage startups, particularly the ones in their infancy life cycle. On the other hand, thanks to the changes in people’s lifestyles, digital and online businesses have gained much popularity. For this purpose, the present study aimed to identify and analyze opportunities and threats encountering early-stage digital startups during the COVID-19 pandemic. Accordingly, in-depth interviews were conducted with a total number of 30 members working in 13 startup teams, and their data were finally examined using thematic analysis. Ultimately, 13 opportunities and 19 threats within 4 categories of “market and marketing,” “startup team,” “operational and management issues,” and “financial and economic activities” were introduced.

Keywords: Early-stage startups; Digital startups; COVID-19 pandemic; SMEss (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-030-89996-7_5

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