Reimbursement and Pricing

Stefan Walzer (), Roman Spelsberg () and Lutz Vollmer ()
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Stefan Walzer: MArS Market Access & Pricing Strategy GmbH
Roman Spelsberg: MArS Market Access & Pricing Strategy GmbH
Lutz Vollmer: MArS Market Access & Pricing Strategy GmbH

A chapter in Digital Healthcare in Germany, 2022, pp 69-83 from Springer

Abstract: Abstract The price is a driver for the profitability of a digital health application and can be set in a cost-oriented, value-added and strategic manner in the secondary health market. As a rule, a larger number of units might be linked to a lower price. The pricing should take into account the relatively low willingness of patients in Germany to buy, as it is expected that health insurance costs will be financed by the health insurance company. For price assessments by statutory health insurances in the primary health market, cost-based surcharges are relevant when determining new reimbursement rates, as well as savings in existing care. In addition, value-based surcharges for digital health solutions according to the DIGA law and strategic considerations are taken into account in pricing. From the seller’s point of view, it is important that a price is value-oriented and that the product can be quickly available on the market.

Date: 2022
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DOI: 10.1007/978-3-030-94025-6_7

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