Market Communication

Julia Puaschunder ()

Chapter Chapter 5 in Advances in Behavioral Economics and Finance Leadership, 2022, pp 121-129 from Springer

Abstract: Abstract Behavioral finance is one of the most novel developments in behavioral economics. Since the end of the 1970s, a wide range of psychological, economic, and sociological laboratory and field experiments proved human beings deviating from rational choices and standard neoclassical profit maximization axioms that fail to explain how human actually behave. Human beings were rather found to use heuristics in the day-to-day decision-making. These mental short cuts enable to cope with information overload in a complex world. Behavioral economists proposed to nudge and wink citizens to make better choices for them with many different applications in very many different domains. This chapter reviews and proposes how to use mental heuristics, biases and nudges in the finance domain to profit from markets with particular attention to the role of information.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-031-15710-3_5

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DOI: 10.1007/978-3-031-15710-3_5

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