Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation

Yulia I. Dubova (), Tatiana V. Koryakina (), Irina Chimonina (), Aleksei V. Bogoviz () and Yulia V. Ragulina
Additional contact information
Yulia I. Dubova: Volgograd State Technical University
Tatiana V. Koryakina: Financial University with the Government of the RF (Lipetsk Branch)
Irina Chimonina: Don State Technical University
Aleksei V. Bogoviz: All-Russia Research Institute of Agricultural Economics, Federal Agency of Scientific Organizations
Yulia V. Ragulina: Federal Research Institute of System Analysis of the Accounts Chamber of the Russian Federation

A chapter in Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, 2017, pp 255-260 from Springer

Abstract: Abstract The purpose of this chapter is to study the process of institutionalization of successful practices of place marketing within Russian–European cooperation. During the conduct of the research, the authors use methods of scientific research such as systemic, problem, and factorial analysis, as well as regression and correlation analysis. The authors perform the analysis of current level, dynamics, factors, and problems of provision of competitiveness of Russian–European territories in the conditions of world economy globalization, determine the character and level of influence of public authorities’ marketing on competitiveness of territories of Russia and Europe, and determine possibilities and perspectives of institutionalization of successful practices of place marketing through cooperation of Russia and Europe. The authors come to the conclusion that territories of modern Russia and Europe are characterized by low level of competitiveness, one of the most important reasons for which is insufficient institutionalization of place marketing that could be provided by development of Russian–European cooperation. For that, they offer to use the developed mechanism of institutionalization of successful practices of place marketing through Russian–European cooperation.

Keywords: O17; M31; Institutionalization; Place marketing; International economic cooperation; Russia; Europe (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-319-60696-5_32

Ordering information: This item can be ordered from
http://www.springer.com/9783319606965

DOI: 10.1007/978-3-319-60696-5_32

Access Statistics for this chapter

More chapters in Contributions to Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().