Method of Expert Evaluation of Competing Products’ Consumer Qualities

Viktor O. Moseyko (), Sergei A. Korobov () and Alexey V. Tarasov ()
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Viktor O. Moseyko: Volgograd State University
Sergei A. Korobov: Volgograd State University
Alexey V. Tarasov: Volgograd State University

A chapter in Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, 2017, pp 457-464 from Springer

Abstract: Abstract This chapter is devoted to expert evaluation of consumer qualities of competing products. Realization of the offered method requires the resource approach based on the fact that consumer qualities of the compared products are determined by these products’ capability to ensure mutual influence of resources in the process of manufacture of new products. For the purpose of conduct of comparative analysis of qualitative parameters, the expert approach is offered—which is predetermined by difficulty in structuring and formalization of such tasks. The result of comparison of consumer qualities of competing products are score values of their influence level, performed by each of the six used resources (human, technical, material, information, and institutional) on the usage of all resources in the process of manufacture of new products, for cases of use of each compared product in this process.

Keywords: Consumer qualities of products; Production resources; Use of resources in the production process; Mutual influence of resources; Expert evaluation (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-319-60696-5_58

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DOI: 10.1007/978-3-319-60696-5_58

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