Effects of Social Needs, Social Influences and Convenience on Smartphones Dependency

Norazah Mohd Suki () and Norbayah Mohd Suki ()
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Norazah Mohd Suki: Universiti Malaysia Sabah
Norbayah Mohd Suki: Universiti Malaysia Sabah

A chapter in Innovation in the High-Tech Economy, 2013, pp 143-153 from Springer

Abstract: Abstract This study aims to examine the effect of social needs, social influences and convenience of smartphone on students’ dependency on smartphones. A total of 200 completed and usable questionnaires were received from the respondents which comprises of students from one of the public higher institution in Federal Territory of Labuan, Malaysia by utilizing simple random sampling method. Results via the analysis of structural equation modeling (SEM) revealed that all proposed hypotheses were supported. Social needs were found to be the strongest effect. Students heavily and actively use smartphone to stay connected with friends and family through social networking web sites such as Twitter, Facebook, MySpace and etc. Smartphone allow them to stay connected with those they care about. Based on the findings, the implications are discussed in the paper and directions for future research are also highlighted.

Keywords: Social needs; Social influence; Dependency; Smartphone; Purchase behavior; Structural equation modeling (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-642-41585-2_13

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DOI: 10.1007/978-3-642-41585-2_13

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