E-commerce of Eco Bags on Basis of Pareto Improvement

Qing Li ()
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Qing Li: City University of Macau

A chapter in Innovation in the High-Tech Economy, 2013, pp 13-22 from Springer

Abstract: Abstract In order to build an e-commerce website of eco bags welcomed by Macau people, this research analyzes feasibility of eco bag website by questionnaire. Firstly, Pareto indicates the highest percentage of consumer interest in eco bag website among these three factors: namely online product, website design and LOHAS. Secondly, a path chart illustrates cause-effect relationships among website design, online product, LOHAS, and buying behavior. Moreover, on the basis of Pareto improvement, website design, online product, LOHAS, and buying behavior are improved. Finally, a conclusion is that, compared to online product and LOHAS, the percentage of consumer interest in website design is the highest and cause-effect relationships in variables are found. Meantime, through constant improvement, utility ratio of website is improved greatly and buyers as well as makers get benefit. The research helps building a successful eco bag website and is a valuable reference for a mutual benefit for online consumers and makers.

Keywords: Buying behavior; LOHAS; Online product; Pareto improvement; Website design (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-642-41585-2_2

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DOI: 10.1007/978-3-642-41585-2_2

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