Technical, Business and Policy Challenges of Mobile Television

Johannes M. Bauer (), Imsook Ha and Dan Saugstrup

A chapter in Telecommunication Markets, 2009, pp 417-432 from Springer

Abstract: Abstract Mobile TV is considered an important component of the future portfolio of mobile services. It illustrates many of the challenges of developing sustainable business models for advanced mobile services. The value net of mobile TV requires coordination and collaboration among a larger number of market players than mobile voice services. Using South Korea, a mobile TV pioneer, and the United States as rich case studies the paper examines how technology, policy, and business decisions jointly influence the mobile TV market. Whereas there does not seem to be a “best” market design, we identify choices that tend to impede the development of mobile TV. South Korea has been able to accelerate the early introduction of mobile TV but the US market-led approach seems to provide more flexibility to experiment and discover viable business models.

Keywords: Mobile Operator; Content Provider; Mobile Network Operator; Very High Frequency; Mobile Video (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-7908-2082-9_23

Ordering information: This item can be ordered from
http://www.springer.com/9783790820829

DOI: 10.1007/978-3-7908-2082-9_23

Access Statistics for this chapter

More chapters in Contributions to Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().