Asian and Global? Japan and Tokyo’s Cultural Branding Beyond the 2020 Olympic and Paralympic Games

Grace Gonzalez Basurto ()
Additional contact information
Grace Gonzalez Basurto: Kansai Gaidai University

Chapter Chapter 3 in Asian Cultural Flows, 2018, pp 37-58 from Springer

Abstract: Abstract The chapter examines the rationale and imbrication of Japan and Tokyo’s cultural branding for—and beyond—the Tokyo 2020 Olympic and Paralympic Games. In doing so, it analyses Tokyo’s cultural branding through the lens of the “Tokyo Vision for Arts and Culture” (2015–2025), the most recent agenda unveiled by the Tokyo Metropolitan Government. Notwithstanding Tokyo Metropolitan Government’s cultural and urban branding is an ongoing endeavor, the analysis of its rationale, dynamics, and scope in early phases aims to contribute to the empirical debate in both academic and policy circles. The chapter uses the mobility/asemblage approach in policy knowledge to assess the urban and cultural branding of Tokyo from a regional (East Asia) and global perspective. Rather than solely focusing on the transfer of ‘best practices’, the chapter seeks to balance the specificity and generality aspects of contemporary policy knowledge by paying attention to ‘embedded institutional legacies and imperatives’ and in-situ politically feasible policy assemblage (McCann. Ann Assoc Am Geogr 2011:109; Flyvbjerg. Rationality and power. The Chicago University Press, Chicago, 1998). Lastly, the primary data for this study overwhelmingly suggest Japan/Tokyo’s cultural policy and cultural diplomacy to be unidirectional, particularly vis-à-vis their Asian neighbors.

Keywords: Tokyo; Policy mobility and assemblage; Cultural/urban branding; Tokyo 2020 Olympic and Paralympic Games (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:crechp:978-981-10-0147-5_3

Ordering information: This item can be ordered from
http://www.springer.com/9789811001475

DOI: 10.1007/978-981-10-0147-5_3

Access Statistics for this chapter

More chapters in Creative Economy from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().