Creative Activity Under Attention Scarcity

Christopher Pokarier ()
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Christopher Pokarier: Waseda University

Chapter Chapter 2 in Creative Context, 2020, pp 17-37 from Springer

Abstract: Abstract This chapter explores both demand and supply aspects of creative work under conditions of acute attention scarcity brought by ubiquitous connectivity and the digital content deluge. The quality agnosticism of social media platforms, designed for addiction, has heightened concerns about the balkanisation and dumbing down of markets for cultural products. Whether virtual communities of connoisseurship, and new ecologies of curation, may attenuate these effects is explored. The chapter then explores challenges for creative work under such conditions of hyper-connectivity, uncertainty-compounding information cascade effects, and content overload. The risks are not only to the commercial success of particular cultural products but also to the creative process itself. Clues as to what constitutes effective creative discretion—judgement about what influences and audience expectations to ignore, conform to, or articulate a response to—are sought in examples of past writers and artists.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:crechp:978-981-15-3056-2_2

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DOI: 10.1007/978-981-15-3056-2_2

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