 Tourism and Theatre: Building a New Relationship for a New Cultural TourismMartha Friel ()
Chapter Chapter 10 in Cultural Heritage in Japan and Italy, 2024, pp 171-183 from Springer Abstract: Abstract The connection between tourism and theatre remains underinvestigated within tourism literature despite its potential to create new cultural offerings, innovative tourism encounters, and employment prospects for both industries. This chapter aims to propose a framework to analyse the relationship between theatre and tourism across three distinct tiers: the destination level, fostering the creation of novel tourism experiences through collaborative efforts with tourism entities, the cultivation of connections with tourists to pinpoint strategies enhancing mutual engagement and cooperation between these sectors. This framework highlights at least two pressing needs: first, to bolster awareness of theatrical practices among those involved in the tourism sector, and second, to emphasise among theatre professionals the role tourism can play in broadening audience outreach and incubating novel cultural initiatives. Keywords: Performing arts; Theatre; Cultural tourism; Product innovation; Destination management (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:crechp:978-981-97-1499-5_10 Ordering information: This item can be ordered from DOI: 10.1007/978-981-97-1499-5_10 Access Statistics for this chapter More chapters in Creative Economy from Springer |
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